Pricing the Earnings of a Brisbane Business: The Income Approach

For a business whose worth lies in the profit it keeps generating, the income approach turns that expected profit into a single figure in today's dollars.

The income approach values a Brisbane business at the present value of the earnings it can keep producing. One method takes a single year of normalised earnings and divides it by a capitalisation rate; the other, discounted cash flow, forecasts each year's cash flow, discounts it to today and adds a terminal value. Both rest on a discount rate assembled from risks that can be named.

Capitalise one year, or forecast several

Capitalisation of future maintainable earnings

A single year of normalised earnings, chosen because it reflects what the business can keep earning, is divided by a capitalisation rate (the discount rate less long-term growth). It suits a settled business whose recent years look alike, such as a Chermside general practice whose patient base and billing mix have held steady for several years.

Discounted cash flow

Each year's cash flow is forecast separately and discounted to today, with a terminal value standing in for every year beyond the forecast. It suits a business whose coming years will look different from its past: a Newstead software company still building its subscriber base, a physiotherapy group about to open in North Lakes, or an engineering consultancy whose largest infrastructure contract finishes in year three.

Building the discount rate: an illustrative Herston practice

A discount rate is not looked up; it is built one layer at a time, and every layer answers for a risk that can be named. The foundation is a risk-free rate taken from long-dated Australian Government bond yields (Source: RBA, Statistical Tables F2 Capital Market Yields). Above it the valuer adds an equity risk premium for owning a business rather than a bond, a size premium because a private company carries more risk than a listed one, an industry premium for the sector's cycles and regulation, and a company-specific loading for whatever sets this business apart from its peers: how concentrated its revenue is, how much rests on one person, how reliable its records are and where it operates.

Together the layers give a cost of equity. Where invested capital is being valued, that cost is blended with the after-tax cost of debt into a weighted average cost of capital. Deduct sustainable long-term growth and the result is the capitalisation rate; the earnings multiple is simply one divided by that rate.

Consider an illustrative general practice in Herston, close to the Royal Brisbane and Women's Hospital precinct, with six doctors billing through a service company. Normalisation replaces the principal's drawings with a market salary, resets the rent paid to the principal's family trust for the consulting rooms to a market rent, strips out a one-off insurance recovery after a burst pipe, and examines how the doctors' service arrangements are treated under the Payroll Tax Act 1971 (Qld) as administered by the Queensland Revenue Office, so that payroll tax is forecast on the current position rather than copied from past accounts. The company-specific loading then reflects that two doctors produce most of the billings and that the lease has three years left to run. That capitalisation rate, applied to the normalised earnings, gives an enterprise value range which the market approach can then test against sales of practices in Brisbane's inner north.

Where earnings drive value in Brisbane

Businesses with a settled record of earnings: medical and dental practices from Herston and Woolloongabba to Chermside and Mount Gravatt, professional firms around Eagle Street and in Milton and Toowong, software and IT businesses in Fortitude Valley and Newstead, NDIS and aged care providers, broking books, and trade contractors whose service agreements roll over each year.

Earnings are never the only test. Wherever comparable sales exist the market approach is run alongside as a check, and the adjusted net asset figure is always worked out as the floor. The report then sets out why the income result carried the most weight for this business.

Brisbane owners' questions on the income approach

By treating the business as a stream of future earnings and working out what that stream is worth now. The valuer either divides one figure of maintainable earnings by a capitalisation rate, or forecasts cash flow year by year and discounts each year back to the valuation date. For most established trading businesses in Brisbane, this is the approach closest to the way a buyer thinks about price.
When the years ahead are expected to look different from the years behind. Capitalising earnings relies on one normalised year standing in for the future, which works for a stable, mature business. Discounted cash flow is the better tool when the path is changing: a new site in Springfield about to open, a recent acquisition still being bedded down, a major contract due to end, or a software company that has not yet grown into its costs.
A series of risk premiums, each justified on its own. It starts with a risk-free rate taken from long-dated Australian Government bonds, then adds an equity risk premium, a size premium, an industry premium and a company-specific loading for matters such as reliance on a few customers or one key person, the standard of the accounts and the business's location. Each layer appears in the report so a reader can see the assumption and question it.
In effect, yes: the two express one judgement in different forms. The capitalisation rate equals the discount rate less sustainable long-term growth, and the multiple is the reciprocal of that rate. As an illustration, a 20 per cent capitalisation rate equals a multiple of five, and a 25 per cent rate equals a multiple of four. A broker quoting a multiple and a valuer quoting a rate can be saying exactly the same thing about risk and growth.
It can change the costs the valuer forecasts, so it is examined rather than assumed. The valuer reviews how the practice's arrangements with its doctors are treated under the Payroll Tax Act 1971 (Qld), and whether any relief the Queensland Revenue Office currently extends to general practice applies, then forecasts payroll tax on that footing instead of rolling forward last year's figure. If the position is uncertain the report says so, and the uncertainty is reflected in the company-specific loading.
Those with dependable, recurring earnings and not much heavy plant. On this site that includes medical and dental practices, accounting, advisory and law firms, marketing agencies and engineering consultancies, mortgage and insurance broking books, SaaS and IT services, aged care and NDIS providers, and trade contractors with maintenance agreements. A Woolloongabba specialist practice and a Fortitude Valley software firm have little in common, but a buyer of either asks the same thing: what earnings am I taking over, and how secure are they?

The approaches used to test the income result

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